Stronger Connections, Bigger Impact: MatSing at MWC 2025

Client: Matsing

Exhibition Location: Fira Barcelona Gran Via

Show: MWC Barcelona 2025

Exhibition Stands That Stood Out At MWC 2025

Expo Display Studio continues to set the benchmark in exhibition design by crafting immersive, brand-focused spaces that enhance visitor engagement. At MWC 2025, they partnered with MatSing, a global leader in cutting-edge RF lens technology, to create a dynamic and inviting stand that perfectly embodied the company’s innovative spirit. The stand was a powerful platform for showcasing MatSing’s solutions, fostering new business connections, and strengthening brand presence in the competitive telecommunications landscape.

The Design Approach

MatSing’s stand was strategically designed to be open, inviting, and visually striking. A key focus was on their product displays. We created an aesthetically cohesive space that effectively communicated the client’s expertise and drew in visitors. Scaled dummies of MatSing’s lens technology were prominently displayed to facilitate meaningful conversations with potential clients. We created an exhibition stand with interactive elements to capture the audience’s attention. Our exhibition stand provided a starting point for in-depth discussions, helping MatSing forge valuable business relationships.

The three-side open peninsula layout allowed for seamless visitor flow, creating multiple touchpoints for engagement. Every detail, from the clean architectural lines to the placement of branding elements, was designed to reinforce MatSing’s image as a pioneering force in RF lens technology. A dedicated meeting area provided a professional space for high-level discussions, supporting their goal of expanding their network and building long-term business relationships.

Challenges & Execution

While the project was relatively straightforward, some challenges required strategic solutions. The key hurdles were tight deadlines, necessitating efficient coordination, all while ensuring flawless execution. Expo Display Studio played a crucial role in ensuring the process was flawlessly executed for the most optimal engagement and a seamless exhibition experience for clients.

The final stand met and exceeded expectations through meticulous planning, responsive collaboration, and expert craftsmanship. The thoughtful integration of MatSing’s brand identity with an engaging, open-concept design helped create a seamless experience for visitors and potential clients.

The Outcome

The stand’s bold colour palette, unique design, and inviting ambience made it stand out in a crowded exhibition hall. It successfully attracted new visitors, facilitated high-value discussions, and reinforced MatSing’s presence in the industry. The combination of a visually impactful structure and strategic functionality provided a dynamic platform for showcasing their innovative technology.

Client Feedback

The client expressed high satisfaction with the outcome, praising the clean execution, attention to detail, and overall responsiveness of the Expo Display Studio team. They were particularly pleased with how the booth effectively captured their brand essence while providing a welcoming environment for potential clients.

With such a successful collaboration, MatSing is already looking forward to working with Expo Display Studio again at next year’s show.

Final Thoughts

Expo Display Studio’s expertise in exhibition design once again delivered a standout experience at MWC 2025. By blending brand storytelling with an open and engaging layout, they helped MatSing make a lasting impact. The project is another example of how Expo Display Studio is the exhibition stand builder in Barcelona you should connect with to elevate your presence here!