Exhibition Stand in InterTabac from Apres Takes Center Stage

Apres Takes Center Stage at InterTabac 2024 with Expo Display Studio
 

Client: Apres

Exhibition Location: Messe Dortmund, Germany

Show: InterTabac 2024

When it comes to creating exhibition stands that leave a lasting impression, Expo Display Studio stands out as a leader. Known for our innovative designs and meticulous attention to detail, EDS transforms ideas into visually striking realities. Our ability to blend creativity with functionality ensures every project becomes a showcase of excellence. What sets Expo Display Studio apart is our commitment to understanding clients’ needs. We approach every project with a fresh perspective, tailoring solutions to align with the brand’s identity and objectives. From conceptualization to installation, our expertise and passion for quality shine through. Our work doesn’t just meet expectations but it raises the bar.

In 2024, EDS partnered with Apres, a leading name in the nicotine industry, to create a booth for InterTabac, the premier global exhibition for tobacco and nicotine products. Apres, known for its innovative nicotine boxes and pouches, sought an exhibition stand that would showcase their products, highlight their new offerings, and capture the essence of their brand. With tight deadlines and high expectations, EDS was ready to deliver.

Client Overview

Apres is a key player in the nicotine industry, recognized for their high-quality products and modern approach. Their signature circular nicotine boxes and pouches have become synonymous with innovation and excellence. As they prepared to exhibit at InterTabac, Apres aimed to reinforce their position as industry leaders by creating a booth that would draw attention, engage visitors, and drive business growth.

What were the objectives?

Apres approached the project with three clear goals in mind:

• Highlight their signature circular nicotine boxes and pouches in a way that drew attention and emphasized quality.
• Introduce their new product offerings in a visually engaging manner.
• Use creative visuals and a video display to reflect their brand identity and connect with the audience.

The Challenge

Every great project comes with hurdles, and this one was no exception. With a tight deadline looming over the team, there was little room for error. The booth had to be designed, approved, fabricated, and installed within a short window. Coordinating every aspect of the project—while maintaining the high standards for which EDS is known for, was a monumental task.

How we did an outstanding task

Here's how we tackled the challenges:

Seamless communication: From day one, the team maintained constant communication with Apres. Quick approvals, real-time feedback, and clear updates ensured that the project stayed on track without unnecessary delays.

Efficiency at every step: With the timeline in mind, the team streamlined every stage, from design to fabrication. There was no time for rework, so every detail was carefully planned and executed on the first attempt.

Speedy installation: The final piece of the puzzle was installation. The team worked with precision and speed, ensuring the booth was ready well before the event began. This allowed Apres ample time to focus on their preparations and presentations.

The Outcome

The results spoke for themselves. The Apres booth became a focal point at InterTabac 2024, drawing a steady stream of visitors. The product displays and video content captured attention, while the layout encouraged visitors to engage with the brand. Most importantly, the booth contributed to a significant boost in sales during the event, marking a tangible return on investment. Product displays showcased their nicotine boxes and pouches, giving visitors a clear and organized view of their products. Vertical TV screen added an interactive element, telling the story of Apres and their innovative journey. Clean lines, modern aesthetics, and strategic lighting brought everything together, making the booth a true crowd-puller.

What was the feedback?

The feedback from Apres was nothing short of glowing. They appreciated how seamlessly the project was handled despite the tight timeline. The stand’s design and execution not only met their expectations but exceeded them. Apres also highlighted the professionalism and creativity of the EDS team, noting how enjoyable and smooth the collaboration was.

EDS delivers excellence in every project

This project underscores the importance of collaboration, creativity, and precision. With a clear vision from Apres and meticulous execution by EDS, the stand became a highlight of the exhibition. The success of this project reflects the value of partnering with a team that understands not just design but also the strategic goals of an exhibition. EDS thrives on turning challenges into opportunities, and the Apres booth at InterTabac is a perfect example. Through a combination of innovative thinking, open communication, and impeccable execution, we delivered a booth that helped our client stand out on a global stage.